Business Bay is Dubai's most literally named district — and arguably its most accurately described one. Business Bay was originally conceived in the mid-2000s as an extension of the Dubai Canal development, right on the Dubai skyline, directly south of Downtown Dubai, and planned to be a mixed-use commercial & residential hub that would function as the city's answer to Manhattan or Canary Wharf. In the last decade and a half, it has fulfilled that promise with great consistency with its skyline of glass towers featuring some of the region's most important corporate headquarters; its residential structures appealing to a young, internationally mobile & professional crowd with its canal-side promenade along the waters of the canal, which has become one of the most unique and recognizable urban spaces in Dubai. Students from Business Bay & its surrounding communities that include Downtown Dubai, DIFC, Al Kifaf, Jumeirah, Zabeel, Sheikh Zayed Road corridor and Al Wasl regularly travel to Amourion Training Institute's Jumeirah Lakes Towers center within 15 minutes. For AS and A Level Business Studies students across this commercially charged community, the subject carries a particular resonance — and a particular demand for specialist preparation that matches the standard their university destinations require. Dr. Anil Khare answers the questions that Business Bay families bring to us most frequently.

 

My child finds it difficult to move beyond describing business concepts to actually analyzing them. What does genuine business analysis look like at A Level?

Dr. Anil Khare: It is the most common question in AS and A Level Business Studies and is one that consistently distinguishes B grade students from A and A* grade students. Description tells the examiner what something is. Analysis tells the examiner what it means — specifically, in the context of the business described in the question, with a clearly reasoned chain of cause and effect connecting the business concept to its likely consequence. A student who has written that a business has engaged in penetration pricing has described. A student who explains that the penetration pricing strategy will cause the contribution per unit to be lower in the short term, and that this could create cash flow pressure which the business's current liquidity position as indicated by its current ratio in the data will not be able to comfortably withstand, has analyzed. The difference is specificity, context and consequence. From the first session we inculcate this analytical habit and have our students learn to “question” each business concept rather than "define" it, asking not what it is but what it does, for this business, in these specific circumstances.

 

The Business Bay environment is surrounded by real commercial activity. Can this be used productively in A Level Business preparation?

Dr. Anil Khare: Yes — and it's one of the untapped benefits that students in a commercial area such as Business Bay enjoy. A Level Business Studies is a subject that rewards pupils who can apply theory to real world examples of business behavior & a student who lives alongside genuine corporate headquarters, construction projects, retail developments and service businesses has a constant source of live case study material that textbook examples cannot replicate. We actively encourage students to read the business press, observe the commercial decisions happening in their immediate environment and bring those observations into our sessions as analytical material. A student who has now considered and given careful thought to the rationale behind a restaurant chain's decision to expand their food menu on the canal promenade or why a new hotel development is opting for a specific pricing model is practicing the applied business thinking that is the highest mark item in questions of the A Level exams.

 

My child consistently runs out of time on A Level Business papers. How do you develop examination time management?

Dr. Anil Khare: Time pressure in A Level Business examination is almost never a speed problem but it is a planning problem. In most cases, students who do not complete the test within the time limit are devoting too much time on early lower-mark questions, typically worth less, and then coming to the higher mark questions with too little time to build their arguments. The solution is not to write faster. It is to develop a clear, practiced time allocation strategy that is applied from the moment the paper is opened spending exactly the time each question's mark allocation requires, moving deliberately through the paper and arriving at every evaluation question with enough time to construct a fully developed, mark-scheme-standard response. We help to establish that discipline by using past exam paper training under strict examination conditions so that the student will be able to manage time in an exam & to manage the paper as a whole and not approaching the paper question by question without taking into account the time available.

 

The AS / A Level Business Grade That Business Bay Ambitions Deserve

AS and A Level Business Studies rewards students who combine theoretical understanding with genuine analytical depth, evaluative precision and the examination discipline that consistent high performance demands. For students across Business Bay, Downtown Dubai, DIFC and the wider central Dubai corridor ready to develop that standard with specialist support, Amourion Training Institute is where it begins.

 

Contact Amourion Training Institute

Phone: +971 55 956 4344 | +971 4 355 4850

Email: training@amourion.com

Website: www.amourion.com 

Dubai Centers: Sheikh Zayed Road | Jumeirah Lakes Towers, Office 2401, Fortune Tower | Dubai Silicon Oasis, Office 410, SIT Tower Abu Dhabi: Hamdan Street